A brief experiment in creating a brand for a peer based off of their personality traits.

2018

MANIFESTO

From the beginning MOON SUN has existed to represent the introvert with extroverted tendencies. 

MOON SUN is a Korean-American brand that makes its mark with thoughtful, cheery, and often subtle details that those with a keen eye are able to enjoy. Taking the example from the beauty found in everyday, MOON SUN endures, manifesting in new ways and to provide its customers with a sunny comfort, and support no matter what the day holds.

INTROSPECTIVE. CHEERY. LAID BACK.

LOGO

COLOR WAYS

TYPOGRAPHY

BRAND CANDY

A candy with a sweet outside and a refreshing, minty inside - quite possibly a chewy center